Affordable and Reliable:IVY Healthcare Group

Gurjeet Singh, chairman,IVY Healthcare Group

Gurtej Singh, chairman, IVY Healthcare Group, speaks about the rapid growth of the group

Kindly enumerate Ivy Hospital’s growth story.

With a total of more than 930 operational beds, we are one of the fastest growing healthcare groups in North India and a leading healthcare group in Punjab. In a time of less than nine years since the launch of our flagship hospital at Mohali, we have been able to rapidly grow to a chain of six multi super specialty hospitals in Punjab and Haryana. We are going to operationalise another multi superspecialty hospital in Bhatinda by the end of the year, taking our bed strength to more than 1,100 beds.

What is the USP of IVY Hospital?

While there are many reasons for our explosive growth, our primary strengths lies in accessibility of our services (across the two states of Punjab and Haryana) while maintaining affordability. Our geographical focus has been Punjab, which has large NRI clientele and is home to one of the most prosperous people in the country. Although Punjab consistently ranks better than the national average on most healthcare and human development indices and has a large number of government healthcare facilities, it still remains underserved especially in large swathes of rural areas.

Our healthcare ecosystem is a very balanced one and caters to not just the urban elite with good disposable incomes (Chandigarh, Panchkula and Amritsar), but also to the rural population (Hoshiarpur, Nawanshahr and Khanna) heretofore denied access to basic healthcare amenities. Our hospitals, especially those in Hoshiarpur, Nawanshahr and Khanna, established in tier II or tier III cities are mainly oriented to reaching out to the rural clientele. This is our strong USP and the one of the reasons for our continued popularity and growth.

Over 2 lakh patients have been treated across six hospitals by us. With 25 super specialty departments and 200 doctors, we conduct 10,000 complex surgeries every year.

 Can you sight some rare and unique medical achievement of your hospital?

We are one of the very few hospitals in the state that has a fledgling organ transplant programme, especially kidney transplant programme. We are very proud of our outcomes in line with affordable costs true to our motto of ‘more affordable more reliable.’

How do you focus on increasing your international patient base?

This is one of the prime areas of focus for us. Chandigarh and Amritsar both have direct connectivity with some of the best regions for in bound medical tourism to India – Middle-East and some of the CIS countries, not to mention Canada which has a large Indian diaspora, especially from Punjab. Chandigarh, which is fast emerging as a tourist destination and with the commencement of international flights to Middle-East, holds great potential for medical tourism.

Moreover, we have a large number of NRIs from the ‘Doaba’ region wherein two of our hospital lie – Hoshiarpur and Nawanshahr. People residing in these areas have very high disposable incomes, buffeted by remittances from the NRIs. We want to leverage the same to increase the scale and scope of our services in future. Our Amritsar facility holds great promise since it has good connectivity and has immense potential for medical tourism. We want to leverage this to our advantage to build a steady stream of international patients for high-end treatment that our hospital provides.

What has been the group’s emphasis on infrastructure development and technology adoption?

We have always kept pace with advancements in technology and want to leverage this advantage to drive the quality of our diverse bouquet of services. We have fielded state of the art equipment including MRIs, CT machines, radiotherapy equipment and other top of the line diagnostic equipment to provide world class treatment to our patients. This has helped maintain consistency and quality in outcomes while keeping the affordability uppermost in our mind.

As for the infrastructure, all our hospitals are greenfield projects and are ergonomically designed for maximum comfort and safety of our patients, their dependents and our staff. With rapid growth, our beds are going to fill up very soon. So, we have given due attention to scalability in our hospitals in line with future expansion and growth. We are soon planning to have two more comprehensive ‘centres of excellence’ at Amritsar and Bhatinda in addition to Mohali. These will serve both domestic and international patients.

What are the growth opportunities and scope of expansion of your group in north India?

We are a very forward looking healthcare provider and have had a very balanced growth and have very ambitious expansion plans in future. In fact, some of the top national and international healthcare groups have expressed interest in partnering with us to replicate the highly successful model that we have so far worked hard to build. Our top priority would be to further scale up operations in the existing hospitals with infusion of new technology and enhance the existing bed strength.

Our Bhatinda facility is going to be operational by the end of the year and we are in the process of evaluating many more new projects. We are also looking at some of the new acquisitions outside the country to build a very robust integrated healthcare infrastructure that can be leveraged to benefit both national and international patients.

Please share the future vision of your hospital.

We are in the midst of a major transformation right now.  We have worked out a new organisational structure and have hired the best staff in line with envisaged growth and have standardised a large number of protocols. Continuous quality improvement is our mantra. To that extent, we have worked hard to get three of our hospitals (Mohali, Hoshiarpur and Nawanshahr) NABH accredited. Amritsar is well on the way to becoming the next NABH accredited hospital. Panchkula and Khanna facilities will follow suit soon. So, within the next one year, all our facilities are expected to be NABH accredited. Thereafter, we shall look at JCI and Accreditation Canada.

We are looking at a major upsurge in inbound medical tourism and, therefore, building the right teams, protocols and partnerships to leverage the same. We are also planning to substantially scale up our organ transplantation programmes and obtaining the required approvals for the same. We are also going to have the right mix of academic and clinical excellence and, therefore, working in that direction too. We want to take our services to the masses and bring the best of technology and impeccable clinical and managerial practices. Continuous scaling up of our services and increasing reach will help us compete with the best in the industry.

Kindly enumerate Ivy Hospital’s growth story.

With a total of more than 930 operational beds, we are one of the fastest growing healthcare groups in North India and a leading healthcare group in Punjab. In a time of less than nine years since the launch of our flagship hospital at Mohali, we have been able to rapidly grow to a chain of six multi super specialty hospitals in Punjab and Haryana. We are going to operationalise another multi superspecialty hospital in Bhatinda by the end of the year, taking our bed strength to more than 1,100 beds.

What is the USP of IVY Hospital?

While there are many reasons for our explosive growth, our primary strengths lies in accessibility of our services (across the two states of Punjab and Haryana) while maintaining affordability. Our geographical focus has been Punjab, which has large NRI clientele and is home to one of the most prosperous people in the country. Although Punjab consistently ranks better than the national average on most healthcare and human development indices and has a large number of government healthcare facilities, it still remains underserved especially in large swathes of rural areas.

Our healthcare ecosystem is a very balanced one and caters to not just the urban elite with good disposable incomes (Chandigarh, Panchkula and Amritsar), but also to the rural population (Hoshiarpur, Nawanshahr and Khanna) heretofore denied access to basic healthcare amenities. Our hospitals, especially those in Hoshiarpur, Nawanshahr and Khanna, established in tier II or tier III cities are mainly oriented to reaching out to the rural clientele. This is our strong USP and the one of the reasons for our continued popularity and growth.

Over 2 lakh patients have been treated across six hospitals by us. With 25 super specialty departments and 200 doctors, we conduct 10,000 complex surgeries every year.

 Can you sight some rare and unique medical achievement of your hospital?

We are one of the very few hospitals in the state that has a fledgling organ transplant programme, especially kidney transplant programme. We are very proud of our outcomes in line with affordable costs true to our motto of ‘more affordable more reliable.’

How do you focus on increasing your international patient base?

This is one of the prime areas of focus for us. Chandigarh and Amritsar both have direct connectivity with some of the best regions for in bound medical tourism to India – Middle-East and some of the CIS countries, not to mention Canada which has a large Indian diaspora, especially from Punjab. Chandigarh, which is fast emerging as a tourist destination and with the commencement of international flights to Middle-East, holds great potential for medical tourism.

Moreover, we have a large number of NRIs from the ‘Doaba’ region wherein two of our hospital lie – Hoshiarpur and Nawanshahr. People residing in these areas have very high disposable incomes, buffeted by remittances from the NRIs. We want to leverage the same to increase the scale and scope of our services in future. Our Amritsar facility holds great promise since it has good connectivity and has immense potential for medical tourism. We want to leverage this to our advantage to build a steady stream of international patients for high-end treatment that our hospital provides.

What has been the group’s emphasis on infrastructure development and technology adoption?

We have always kept pace with advancements in technology and want to leverage this advantage to drive the quality of our diverse bouquet of services. We have fielded state of the art equipment including MRIs, CT machines, radiotherapy equipment and other top of the line diagnostic equipment to provide world class treatment to our patients. This has helped maintain consistency and quality in outcomes while keeping the affordability uppermost in our mind.

As for the infrastructure, all our hospitals are greenfield projects and are ergonomically designed for maximum comfort and safety of our patients, their dependents and our staff. With rapid growth, our beds are going to fill up very soon. So, we have given due attention to scalability in our hospitals in line with future expansion and growth. We are soon planning to have two more comprehensive ‘centres of excellence’ at Amritsar and Bhatinda in addition to Mohali. These will serve both domestic and international patients.

What are the growth opportunities and scope of expansion of your group in north India?

We are a very forward looking healthcare provider and have had a very balanced growth and have very ambitious expansion plans in future. In fact, some of the top national and international healthcare groups have expressed interest in partnering with us to replicate the highly successful model that we have so far worked hard to build. Our top priority would be to further scale up operations in the existing hospitals with infusion of new technology and enhance the existing bed strength.

Our Bhatinda facility is going to be operational by the end of the year and we are in the process of evaluating many more new projects. We are also looking at some of the new acquisitions outside the country to build a very robust integrated healthcare infrastructure that can be leveraged to benefit both national and international patients.

Please share the future vision of your hospital.

We are in the midst of a major transformation right now.  We have worked out a new organisational structure and have hired the best staff in line with envisaged growth and have standardised a large number of protocols. Continuous quality improvement is our mantra. To that extent, we have worked hard to get three of our hospitals (Mohali, Hoshiarpur and Nawanshahr) NABH accredited. Amritsar is well on the way to becoming the next NABH accredited hospital. Panchkula and Khanna facilities will follow suit soon. So, within the next one year, all our facilities are expected to be NABH accredited. Thereafter, we shall look at JCI and Accreditation Canada.

We are looking at a major upsurge in inbound medical tourism and, therefore, building the right teams, protocols and partnerships to leverage the same. We are also planning to substantially scale up our organ transplantation programmes and obtaining the required approvals for the same. We are also going to have the right mix of academic and clinical excellence and, therefore, working in that direction too. We want to take our services to the masses and bring the best of technology and impeccable clinical and managerial practices. Continuous scaling up of our services and increasing reach will help us compete with the best in the industry.

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