OMRON Healthcare, a leader in digital BP monitoring, has collaborated with the global initiative ‘May Measurement Month’, in India, to spread awareness about intelligent management of blood pressure. Conceived by the International Society of Hypertension, the initiative is being facilitated in India by the Public Health Foundation of India, the Indian Council of Medical Research and the Indian Medical Association.
With May being the world hypertension month and hypertension emerging as one of the most common lifestyle diseases -expected to end up as en epidemic in the near future – the initiative aims to highlight the need for regular monitoring.
Throughout the month of May, healthcare professionals, local associations, medical institutes and doctors across 50 locations in India are coming on a uniform forum to talk about the perils caused due to high blood pressure; they are highlighting the need of regular blood pressure monitoring/screening by giving live demonstrations on Omron Digital BP Monitors and are also providing counselling on healthy living and regular BP monitoring. Hisao Masuda, managing director, OMRON Healthcare India, said, “The prevalence of hypertension has increased over the years in the millennial and the need to address it should be prioritised. A recent study has estimated that around 300 million in India alone are affected with hypertension. More than 90% of these 300 million don’t use a blood pressure monitor for monitoring it regularly which is alarming.”