Birla Sun Life Insurance Launches CritiShield Plan

Birla Sun Life Insurance (BSLI), the life insurance arm of the Aditya Birla Financial Services Group (ABFSG), a significant non-bank financial services company, has launched BSLI CritiShield Plan, a first of its kind comprehensive non-participating traditional health insurance plan. Expanding Company’s bouquet of protection solutions CritiShield is designed to meet cost-effectively the protection and financial security needs of individuals and their families against cardiac and/or renal illnesses.

Available research data reveals that heart attacks and chronic kidney disease consists of the Top 10 causes of death in India. While, surviving a heart attack can cost anywhere between Rs 2.8 – Rs 10 lakhs, expenses for a kidney transplant can vary between Rs 4.2 – Rs 6.9 lakhs.

Speaking on the launch, Pankaj Razdan, MD & CEO, Birla Sun Life Insurance said, “At Birla Sun Life Insurance, our endeavor is to respond to the protection needs of our customers and their family members at all stages of their lives. The increasing risk of cardiac and renal ailments, forced us to take note of the situation and empower our customers with a solution to plan their finances against the likelihood of any of these diseases. CritiShield is designed to ensure a financially uninterrupted life for the customer and his/her family in case of the onset of any cardiac and/or renal diseases.”

BSLI CritiShield Plan offers three types of benefits: cardiac benefit, renal benefit and comprehensive benefit. In cases of both, cardiac and renal benefit, at the diagnosis of an early stage cardiac/renal condition, 30% of the sum assured will be paid to life insured, and at the diagnosis of a major stage cardiac/renal condition, 100% of the sum assured on cardiac/renal illness less any previously paid claim for an early stage cardiac/renal condition will be paid to the life insured.

In case of the comprehensive benefit, at the diagnosis of an early stage cardiac condition, 30% of the sum assured will be paid to the life insured, and at the diagnosis of an early stage renal condition, 30% of the sum assured will be paid to the life insured. At the diagnosis of both – a major cardiac and renal condition, 100% of the sum assured on cardiac/renal illness less any previously paid claim for an early stage cardiac/renal condition will be paid to the life insured. The comprehensive plan benefit covers both cardiac & renal conditions and is paid irrespective of any earlier claim paid

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