BPL Medical Technologies Pvt. Ltd (www.bplmedicaltechnologies.com), have been pioneers in Medical technology since 1967. One of the first medical device player to embrace technology, BPL Medtech had recently launched a new mobile application that will benefit the users with easy access to product information and videos.
The mobile catalogue launched by BPL MedTech has bundled all products, specialities and service it under one umbrella. Through the mobile app, BPL promises its customers a neat user experience and ease of access to products by making it user friendly.
For starters, the product menu makes it easy for the user to find the product that best suit their needs. A user, who is sure of their need and are looking for a specific product, Ex: A three-channel ECG machine, can directly go to the app, click on Products -> Electrocardiographs ->Three channel ECG and browse the features, images and videos.
The product page has details on the detailed features of the product and multiple images and makes the user feel like witnessing a virtual demo. There are links to product videos on usage and there is a link to download the brochure for future reference.
The app also has inbuilt capability to suggest products across specialties. For users who would like to browse and check products under one speciality, this tab comes in handy. If you’re a user who is setting up a new gynaecology clinic and would like to analyse the options you have in hand, the specialties tab will help you. All one needs to do is open the specialties tab on the homepage, head to women and child health and see the range of foetal monitors, colposcopes, doppler and maternal monitors on display. You can also see the latest technology additions in every category – Ex: Patient Monitors, Ultrasound, Mobile Health.
Medical technology being an industry where consumables and accessories play a huge role, BPL’s service tab helps users understand all the accessories and consumables the company provides such as paper rolls, gels, electrodes etc.
The ‘About Us’ tab gives a comprehensive outlook on BPL’s offerings, value systems and vision. With 30% of population owning a smartphone, BPL Medtech’s app is a move that strengthens the digital strategy of BPL. It is important to note that 3 months back BPL had redesigned and launched their new website focussing on value additions and education to end user.
One can download the app by clicking on the links below:
Dr Karthik Anantharaman, Chief Marketing Officer says “Leveraging technology to connect with customers has been our key focus since inception and we see this app as one significant step in that direction. We sincerely hope that our customers would now see great value in not just the product information and innovation updates, but also from BPL Promise – a complementary app available for free in app store that provides clinical education and updates from the field of medical technology”.