SPAG, a specialized Public Relations, Public Affairs and Digital Marketing consultancy, today announced the acquisition of Giga Health, a healthcare focused digital marketing and social media agency. The brand will continue to operate as Giga Health under the aegis of the SPAG group.
The move will help SPAG build on expertise, further expand the service offerings and strengthen its presence in the fast evolving pharmaceutical, med-tech and healthcare sector.
With this collaboration, S.P.A.G. is aiming for a big qualitative and quantitative leap in the digital marketing space, a portfolio that is managed by its digital marketing arm, D Yellow Elephant. Aman Gupta, Managing Partner, SPAG, created D Yellow Elephant in early 2015 as a full-service, specialized digital marketing firm focusing on pharmaceutical and life sciences industry. It offers specialized marketing communications services by integrating technology, medical sciences and communications.